Visual design archive
Boutique Hotel Brand Corporate Identity
Overview /
A Minimalist’s Dream Come True on The minimalist aesthetic is the core of the Hotel. The entire space gives visitors the impression that they are sitting on spacious, private perches above the metropolis. Conscious design is evident in every finish and detail of this universally appealing hotel. Everything guests need is easily accessible and at their fingertips with seamless smart hotel technology.
Refined. Sophisticated. Smart. Simple. Minimalistic.
Align w ith Minimalism The entire hotel reflects the urban atmosphere of New York in the most streamlined manner, drawing inspiration from the minimalist design. Apart from the hotel's name being attached, the entire area resembles a work of art. The branding identity system that is included in such a work of art must complement simplicity while also evoking the artistic spirit of the hotel so that visitors to the hotel may experience New York's various personalities and moods.
Branding Preview /
Research /
A Boutique Hotel is small. It should not have more than 100 rooms, because it has to offer a personal touch to every guest. It is an independent hotel, or part of an “only-boutique” chain. It is located in the city center or in a very trendy area, usually the main shopping one.
Small and intimate, usually containing no more than 100 rooms.
Modern, distinctive surroundings with a strong sense of atmosphere and décor.
Located near restaurants, shops, coffee, culture, and the life of the city.
Individual, attentive service designed to go beyond expectations.
Competitive Analysis /
The Greenwich Hotel, Robert DeNiro’s 88-room luxury property in TriBeCa NYC, is the premier destination for the discerning traveler. Bagley brings the level of detail and sophistication at the heart of the brand to its key collateral in print and on the Web. The team added personal touches to items like the keycard envelope, which features images of old-fashioned keys and is rubber-stamped with the guest’s room number at check-in.
To help LodgeWorks launch its boutique Archer brand, the team created an identity system to work across all locations, reflecting an upscale look while allowing room for local touches. For them, Archer became their curator, a well-heeled and well-traveled patron who enjoys life’s finer things, from New York to Napa. With the logo mark, typographic guidelines, brand voice, a suite of media applications and more, they made it clear that Archer offers the best of whatever city you happen to frequent.
For the fashionable refashioning of a distinguished Upper East Side hotel, with residences: a European style and a cosmopolitan tone—illustrated with playfully Franglais-friendly visuals. Extending the spirit of decorator Jacques Grange's iconic lobby floors to the sidewalk outside, the team installed a new iconic 'M' to mark the spot—perfect for a paparazzo pose or a moment's peaceful pause.
Moodboard /
All furniture and beddings in the space feature pure white color, making the texture of the material have a dialogue between delicacy and roughness.
A spatial container that takes industrial architecture as the core to experience life aesthetics.
Geometric elements such as circles, semi-circles, and squares are each a single frame, which forms a three-dimensional and dramatic aesthetic scale by placing them in the back of the space.
Brand Guideline /
Brand Applications /
Interactive / Application
Every guest can control their room, including bedroom, living room and bathroom simply on the screen without standing up and finding the control panel which they are unfamiliar with. The interaction mode brings the guest deep experience in the screen. Using the hotel smart products for quick control, each device has associated personal controls. The hotel also offers the features of floor heating and aromatherapy which can also be simply controlled over the screen.
By directly controlling the room through the application, the guest can adjust the intensity and set the timer for each light.
The air-conditioning interface has been designed with a focus on the simplicity of the air conditioner’s complexity.
The smart speaker is automatically connected to guest’s playlist so that they can easily enjoy their favorite music and voice assistant.
All remote-control functions are available on screen, so guests can adjust the volume and change channels using the application.
The aromatherapy is offered in the bathroom for guests to relax after bathing. Guests can set a desired time for themselves on the screen.
Guests can turn on the floor heating before showering or bathing for a better temperature and experience.
Experience /
Guests can quickly select settings for different occasions and times of day. Night mode closes the curtains, adjusts the lighting, and sets a comfortable temperature. Additional modes support relaxing, working, and entertaining.
Experience /
Guests can book facilities such as the gym and pool, or request laundry pickup, directly from the screen. They can also leave a note for the front desk instead of waiting on the phone. There are many kinds of room services provided as well.
More projects
Keep exploring
