Ivy Jin

Visual design archive

Frying Pan

Historic Floating Barge and Lightship

Duration · Mar 2022 (2 weeks) Type · ​ Branding Proposal ​ Skills · Brand Strategy Brand Identity Digital & Print Design

Overview /

The Frying Pan is a lively bar and restaurant on a ship anchored in the Hudson River. With the use of a single, straightforward line, I recreated their logo to convey the concepts of a pier and seafood. The fish form and river line in the emblem are symbolic. In addition, I used DIN for the logo and menu type to convey the restaurant's opulence and high caliber.

Logo /

Before

Frying Pan original identity

After

Frying Pan redesigned white identity
Frying Pan redesigned black identity
Frying Pan menu front
Frying Pan menu back
Frying Pan brand application 1
Frying Pan brand application 2
Frying Pan brand application 3
Frying Pan brand application 4
Frying Pan brand application 5
Frying Pan brand application 6

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